Friday, March 4, 2016

Week 8

For this session, we did our retail analysis on various market levels based on the field trip. The stores from high-end to low-end market. For instance Chanel, Dolce & Gabbana, Miu Miu, Moschino, Love Moschino, Calvin Klein, Bimba Y Lola,Y-3, Guess, COS, Abercrombie & Fitch, Zara and H&M. After this exercise, I have gained more acknowledge about all the brands and got insist on the details that vary across the different market level. To conclude the retail analysis, the High-end market has more details and higher quality from lower markets.

Market Level Graph

Market Level Chart

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